Privacy Policy
Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our website (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
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Cookies – data files placed on your device or computer, often including an anonymous unique identifier. Learn more: http://www.allaboutcookies.org.
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Log files – track actions occurring on the Site, and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other payment details), email address, and phone number. We refer to this as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to:
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Fulfill orders placed through the Site (processing payments, arranging shipping, providing invoices and confirmations).
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Communicate with you.
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Screen orders for potential risk or fraud.
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Provide you with information or advertising relating to our products or services (when in line with your preferences).
We use the Device Information that we collect to:
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Help screen for potential risk and fraud (in particular, your IP address).
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Improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use it as described above. For example:
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We use Shopify to power our online store. Learn more: https://www.shopify.com/legal/privacy.
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We use Google Analytics to understand how customers use the Site. Learn more: https://www.google.com/intl/en/policies/privacy/ and opt-out here: https://tools.google.com/dlpage/gaoptout.
We may also share Personal Information to comply with applicable laws and regulations, to respond to a subpoena or lawful request, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.
You can opt out of targeted advertising by:
You can also opt out via the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that it be corrected, updated, or deleted. To exercise this right, please contact us using the details below.
Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you (for example, if you place an order), or to pursue our legitimate business interests. Please note that your information may be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete it.
MINORS
The Site is not intended for individuals under the age of 13.
CHANGES
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at: